Event Promotion Influencer Campaigns
Generate hype and interest and sell out your event tickets by leveraging influencer creativity and online communities.
About Event Promotion influencer campaigns
Event Promotion campaigns are a client favourite at Embold - not only do they generate interest in events within the influencer’s audience, they’re also highly effective at optimizing word-of-mouth influence by spreading interest in the audience’s own networks.
Using influencer marketing campaigns for Event Promotion can be extremely effective at creating an air of exclusivity and Fear of Missing Out (FOMO) around event attendance. By creating a sense of community, an influencer can convince their audience to attend the event to avoid missing out on being a part of that community. Some influencers even offer their followers to meet them in person at these events, an ingenious use of their loyal audience.
The top goals and outcomes of Event Promotion campaigns include:
- Target audiences who are interested in the event or have a high likelihood of attending
- Showcase the event, its key features, and the value it offers to potential attendees
- Generate pre-event hype and engagement
- Drive ticket sales and registrations and convert followers into event attendees
- Leverage the influencer's word-of-mouth influence to create social proof and increase the audience’s likelihood of attendance
- Gather post-event feedback to improve future events
- Foster anticipation for future events
Factors to note before you start any Event Promotion campaign:
For Event Promotion campaigns, it’s important to find influencers whose personality matches the event’s atmosphere and ambiance to ensure they can effectively represent the event to their audience and to ensure their audience is the right fit for your campaign. If the audience is in tune with the influencer’s personality, they’re likely going to be in tune with the event’s atmosphere and would be more likely to attend it and spread the word about it in their own communities.
Navigate to the next page to learn about the attributes of the optimal influencer for this campaign type.
The ideal influencer for Event Promotion campaigns
Along with an influencer’s personality, the attributes we recommend looking for in an Event Promotion influencer include:
- An ability to create content that can represent the event’s unique selling points
- The ability to attend the event to create content such as sneak peeks, behind-the-scenes footage, interviews with speakers or organizers, or event-related challenges or contests
- A good understanding of the event and great communication skills to facilitate answering questions, responding to comments, and encouraging discussions
- An ability to authentically create a sense of community and exclusivity around the event
Bonus points for these attributes:
- Having attended a previous edition of the event and have content from that event
- A persuasive nature
- Previous experience in driving their audience to completing CTA’s
Finally, we also recommend that you avoid influencers who have these attributes:
- Post about too many events (as it may distract from yours)
- Aren’t engaged with their audience
- Lack a bold confident personality
Embold’s influencer discovery tools makes searching for influencers and filtering through them as easy as a click of a button (literally). Try the platform yourself for free to see how fast you can create an Event Promotion campaign and get those registration numbers soaring!
How Embold can help.
Embold’s influencer discovery tools makes searching for influencers and filtering through them as easy as a click of a button (literally). Try the platform yourself for free to see how fast you can create an Event Promotion campaign and get those registration numbers soaring!
Launch an influencer strategy with minimal work using Managed Campaigns
The Embold campaign management team will do all of the heavy lifting while keeping you engaged to ensure your campaign is seamlessly launched.
